Monday, August 22, 2016

HOW TO WIN A JINGLE COMPETITION

             
             

I have experiences with jingle competitions in the last couple of years and it’s not what I expected. It’s tough not only for my batch but also for the other batches when it comes to the criteria of a jingle. Here are some of my few suggestions:
              A LYRICAL MEMORY – This is one of the basic suggestions we’ve been receiving for the last couple of years. For the people who have short-term memory loss or those who always forget something, its fine. No one is perfect and it’s not deniable. When it comes to memory, it takes each second to remember and analyze the situation. The same principle can be applied in a song. You need to remember one line before going to the next line. Just don’t scan it in a fast pace because you might have the difficulty in memorizing the song and probably stutter the lines.
            THE VOICE – Every time I join the competition, one of the reasons is my loud hoarse voice. Everyone in the group must sing as one. To do that, every voice needs the balance between loudness and clarity. Loudness is important because the audience needs to hear the song from afar. Don’t try to shriek like a bat and squeak like a fairy. People might think that you’re trying to cast a voodoo spell. When it comes to clarity, the words must be heard clearly. If there’s a fast tempo in the songs, don’t speak gibberish because people might get attracted to you instead of listening to the song. These two traits are needed.
            THE ACTIONS and FORMATIONS – This competition might get dreary unless an action is needed. Actions can be simple as a dove and firm as an eagle. Each action should be exaggerated so the jingle can show a pleasing message to the audience. Formations should be compatible with the actions and comfortable with the performers. No one wants to flip over in a narrow aisle or wave the arms upwards in a constricted pyramid.

              Sometimes things aren’t surely expected but we taught ourselves to accept failures. “Men shaped themselves with defeats, not victories.”

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